Hi, I’m Belen - a multidisciplinary designer at the intersection of product design and spatial design. Based in Brooklyn, New York.
I love building stuff, IRL and online.
I have +2 years of experience building B2C products for early stage startups and non-profits, and +6 years of past experience building workplaces, retail and residential spaces!
I love creative problem solving and collaborating.
I am driven by my curiosity and empathy for the user and love to dig deep to uncover the “why”, and seek the right questions.
Inspiration is everywhere.
Whether it's a cool piece of art, a newly discovered soundtrack, an intuitive app or a new city, anything can inspire me to be a thinker on new ideas.
Illustrations courtesy of Yuppies
Selected Works
Cognizo
Product Design, UI Design, User Research
Tools: Figma, Fullstory
Designed a platform for an AI-powered search optimization tool that helps brands boost visibility through performance insights and tailored recommendations.
The Serious Type
UX Design, UI Design, User Research
Tools: Figma
Re-envisioned a non-profit’s website into a creative project management & community platform with a goal to foster collaboration between like-minded contributors / creatives.
Drobly
UX Design, UI Design, User Research
Tools: Figma
Designed a mobile e-commerce app for personalized styling and outfit inspiration, tailored for users in Turkey.
Little bit about me
I’m Belen, a Product Designer with over 2 years of experience in UX/UI design, product strategy, and UX research—shaped by a background in architecture and psychology.
My curiosity about people, design, and technology led me to discover UX while studying architecture. After spending 6+ years designing physical spaces for global clients, I transitioned into product design, where I continue to apply human-centered thinking, systems design, and a strong focus on craft.
Today, I collaborate with early-stage founders to design and ship MVPs, and work with agile teams on nonprofit projects— creating digital products that are intuitive and built to make a real impact.
I love traveling and exploring new cultures.
Traveling expands my perspective and helps me approach design with greater empathy, cultural sensitivity, and an openness to diverse ways of thinking.
I am curious about new technologies.
In my free time I make abstract paintings and experiment with generative AI tools to animate my work, blending traditional expression with digital movement.
Wellbeing practices are a necessity.
Yoga and meditation are my frequent go-to’s when it comes to wellness. They are a big part of my everyday life.